Richard Branson accepts Will Smith’s challenge


Sir Richard Branson has responded to Will Smith’s cheeky challenge to get training ahead of this Sunday’s ASICS London 10K!


Last night, Will Smith announced a new exciting eco-positive partnership between JUST Goods and Virgin Sportby posting a personal video to his 35 million Instagram followers!

JUST Goods, founded by Will & Jaden Smith, has teamed-up with Virgin Sport and the ASICS London 10K (taking place this Sunday – 21st July) to replace all single-use plastic bottles at the finish line with JUST Water cartons. An additional 40,000 single use plastic bottles will be removedfrom the route and replaced with 100% recyclable cups.

500,000 single use plastic bottles will be removed from allVirgin Sport’s events in 2019 – Hackney Half marathon, ASICS London 10K and Oxford Half marathon. Part of Virgin Sport’s pledge to create the most eco-friendly mass participation fitness events in the UK.

“JUST is incredibly proud to join efforts alongside Virgin Sport at the Asics London 10K to reduce plastic at the event.  Together, we aim to inspire and show that a small change, such as changing your bottled water to a more sustainable option, is something we all can do to create a positive impact on our planet.”  Ira Laufer, JUST, CEO.

This partnership with JUST Goods comes weeks after the Virgin Sport Hackney Half became the largest race in the UK to eliminate single use plastic!