One of the UK’s leading sofa and carpet specialists, ScS, has entered a new market with the launch of a super-soft and environmentally friendly carpet. The Sedna range, which doesn’t compromise on quality, has been made with ECONYL® regenerated nylon, a yarn made from recycled waste material such as old carpets and abandoned fishing nets collected from the bottom of the sea to provide a luxurious product to fit seamlessly into homes.
To support the product launch, ScS commissioned a survey to look at London’s recycling habits and found that while locals are becoming increasingly environmentally conscious, there is still work to do, with over three-quarters (81%) of those surveyed confessing that they could make extra changes at home to be more environmentally friendly, and over half of the London public (58%) stating that being eco-friendly in the home is important to them.
Furthermore, many London locals are making small lifestyle changes to help play their part for the planet, such as recycling (54%) taking the top spot, closely followed by switching to paperless bills (37%), not leaving the TV on standby mode (35%), and eating less meat (27%).
In addition, over half (61%) of London residents cited that helping to limit pollution was why being environmentally friendly was important to them, and over 60% of locals didn’t realise that household carpets could be recycled.
Farren Murphy, Head of Flooring at ScS, said: “The research shows that London is becoming increasingly environmentally conscious and seeking out new ways to do its bit for the planet – starting from within the home with little lifestyle changes. To help our consumers to be eco-friendlier, we are very proud to launch our exclusive new carpet range, which is not only luxuriously soft but it also helps save the lives of thousands of sea creatures.”
The Top Ten Lifestyle Changes in London:
Switching to paperless bills (37%)
Not leaving the TV on standby mode (35%)
Eating less meat (27%)
Using energy efficient / LED light bulbs (27%)
Turning off lights (26%)
Installing solar panels (12%)
Washing clothes at 30 degrees (9%)
Unplugging unused electrics (8%)
Insulating the home (7%)