Running a business can sometimes be fairly time-consuming, as well as costly. There are a number of tasks that need to be completed or stayed on top of so that you can keep the actual operations running smoothly, and to the best of your team’s abilities. Some aspects of your business may currently be taking up more of your time and effort than they really need to. Looking into these, as well as the ways you can cut down on the work levels and manpower required to complete the tasks may help you to free up more time for the actual work your business entails.
Outsourcing Marketing
Spending time manning your adverts or social media may not be the best use of you or your team member’s time. Instead, it may be worth considering the use of a full service digital marketing agency to undertake this role. You can decide on how much you spend on the marketing, as well as what you want it to focus on (e.g. social media, website visits, PPC…). From here, it would then be down to those at that agency to deal with the content, creation, and even analytics of your marketing, while you respond to enquiries and go about your usual working day – with fewer distractions!
Using a Calendar System
It can be a good idea to know when both yourself and others will be free, especially if you need to find the time to speak to employees, or set work. Having a shared office calendar can allow you to view when each employee is on shift, as well as who is absent or on holiday. Being able to create events for each other, rather than needing to call, email, or even speak in person first, can both free up your time in the present, as well as to reduce the waiting time that used to be required until you had made contact regarding the event.
Consider Staff Development
Developing the skills of your existing staff can help to reduce the likelihood of needing extra members of the team to carry out certain roles, as well as to improve workplace morale. Those who gain training via their employer may feel like they are more valued members of the team, which can also have a positive effect on reducing staff turnover. Allowing members of your team to attend training, or even complete modules online, can help your business by equipping those already on your payroll with additional skills and confidence, which can then be applied during their working day. While this may mean that you lose an employee for a couple of working days every now and again, the sacrifice of that small amount of time can have a large effect on the overall abilities of your team, particularly if you want to use new and innovative systems, or to build your business even further.
Simplifying your business consists of making the lives of those involved easier, while still keeping your budget and business goals and values at the forefront of working operations.
