Move over crypto, because Brixton Brewery has introduced a new form of accepted currency: animal noises!
To mark the launch of its latest limited edition, URBAN ANIMALS, a beer brewed with hops grown at Vauxhall City Farm, the South London brewer is running a special week-long promotion at their taproom: pay for your first can of beer by mimicking the sound of animals found on the farm.
Yes, that’s right, beer connoisseurs will soon be able to swap ‘BAAs’ for beers at the bar!
Vauxhall City Farm is just a 10-minute cycle from the Brixton Brewery taproom in the heart of Brixton. Hearing that the charity had to close its doors to the public during lockdown, Brixton Brewery saw an opportunity to make use of the community garden by planting hops and brewing a new fundraising beer to celebrate the work the farm undertakes in the local community. And now, the Brixton Brewery staff are clucking, quite literally, to share it with the world!
The farm has had a very difficult 18 months, losing 81% of its income streams during the pandemic. The threat to its income forced the charity to reduce its staff and services available to locals, as well as being forced to sell several of its horses
Who would say ‘NEIGH’ to helping a local farm survive? And with this sentiment in mind, all the proceeds from sales of URBAN ANIMALS will be donated to Vauxhall City Farm to fund training volunteers, upkeep of farm premises and feeding animals.
Country bumpkins step aside, URBAN ANIMALS (5.2% ABV) is one for the cool kids (and cows, pigs or chickens) whose natural habitat is the bright lights of the big city. Made using freshly harvested hops grown at Vauxhall City Farm, this green hop pale ale celebrates those hidden corners of the metropolis where surprising things live, grow and thrive on being alive and part of the hive.
What’s more, the new limited edition beer comes in three different can designs, each honouring some of the farm’s most famous residents: Jerry the Alpaca, Cheryl the Chicken and Britney Spurs the Horse.
Monica Tyler, CEO of Vauxhall City Farm, said: “It has been a difficult 18 months or so due to the pandemic, with an 81% loss in revenue streams due to lockdown restrictions this resulted in cutbacks in staffing and closure of the farm. One of the saddest points was when we were forced to sell most of our horses. Thankfully, we are back open and serving the local community once again. With the help of Brixton Brewery, we hope to raise awareness that the farm is back open for visitors, everyone is welcomed, its free to enter! We also hope to secure vital donations too, to continue our work. Cheers to that!”