This January London’s Smoking Cessation Transformation Programme (LSCTP) will deliver a new mobile-first digital campaign across the capital asking people to encourage their smoking friends and family to quit for the New Year.
The Stop Smoking London “Amazing Things Happen” campaign uses upbeat, inspiring messages around the benefits of quitting – such as more cash, energy and improved health. Built on insight which explored the wants and needs of 500 London smokers, it’s been designed to reach people on their mobile phones and during the times of day when they are most likely to be browsing and lighting up.
Newly published research conducted by researchers at UCL has shown how media campaigns like Stop Smoking London alongside specialist cessation support can work together to improve quit rates in large population groups. This research found the LSCTP pilot was linked to a 10 per cent increase in the quit attempt rate in London in the first year of operation.
Dr Somen Banerjee, Vice Chair of the ADPH London network and London Smoking Cessation and Tobacco Control Lead said: “We know that New Year is a time when many smokers will be planning to quit. Smokers also feel more motivated to quit when reinforced by friends and loved ones. We’d therefore like to use this as an opportunity to reach more Londoners by asking people to share this campaign with their smoker friends and family.
“We’re really pleased the Programme appears to be having a positive impact but smoking cessation still remains a high priority. Roughly 1 million adult smokers live in the Capital, nearly 1 in 6 of all of England’s smokers. Our ambition is to change smoking behaviour and raise quit attempts among the general population so London becomes a smoke-free city.”
Can you help? Share a link to the Stop Smoking London website with your Facebook friends. Or tweet a link to the website now.
To see what support is available visit www.stopsmokinglondon.com.
Stop Smoking London’s helpline advisors are trained to tailor your quit plan to best suit your needs. Call them today on 0300 123 1044.