To celebrate the nation’s love of dance, City Cruises is inviting fans to put their best foot forward by offering free tickets to anyone who dances up to its ticket booths.
This follows the announcement of Strictly Come Dancing’s new hosts, Emma Willis, Josh Widdecombe and Johannes Radebe, and the upcoming season of the show.
Whether it’s a quick cha-cha, a salsa spin, or the simplest of shimmies, anyone prepared to dance their way to the booth and provide staff with the code ‘Keep Dancing’ will receive a free ticket for the City Cruises Sightseeing Tour in both York and London.
The offer, which runs from 20th to 21st May 2026 only, is a great chance for anyone looking to experience the home of the nation’s beloved dancing show.
The discount comes as fans of the show, which draws an average of 8 million Brits per episode, wait in anticipation for the upcoming season, set to launch in September, and the introduction of its new hosts. From seasoned dancers, Strictly superfans, or those who are simply looking to have a bit of fun, City Cruises is inviting people to embrace the spirit of the show and bring their best dancefloor energy to the riverside.
The City Cruises sightseeing tour takes visitors several miles down the Thames, passing through Westminster Pier, London Eye Pier, Tower Pier, and Greenwich Pier. From The O2 to Big Ben, guests can take in some of London’s most famous landmarks, including the Tower of London, the Houses of Parliament, the South Bank and historic Greenwich, all from a unique riverside perspective.
Discounted tickets are all available at City Cruises’ London ticket offices at Westminster Pier, Tower Pier, and Greenwich Pier, and York ticket offices at King’s Staith Landing and Lendal Bridge Landing. To claim the free trip, visitors need only approach ticket booths while dancing and quote Keep Dancing.
