The big December freeze set to spur almost 700,000 people in the east of England to book a holiday this week

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New research by ATOL, the holiday protection scheme, has found that over 690,000 people in the east of England are set to book their holiday this week, as December’s snowy weather accelerates the holiday booking period.

Other key drivers for consumers booking a holiday before December is out include ‘wanting to stay organised’ (15 per cent) and ‘grabbing a bargain by booking early’ (14 per cent).

Top 10 holiday destinations for people in the east of England in 2018:

2018 rank

Country

1

Spain

2

USA

3

Greece

4

Italy

5

France

6

Caribbean

7

Portugal

8

New Zealand

9

Cyprus

10

Netherlands

The research also revealed the destinations at the bottom of tourist’s wish lists, with Azerbaijan and Slovenia being the least popular.

Least popular holiday hotspots:

1 Azerbaijan

2 Slovenia

3 Romania

4 Northern Ireland

5 Columbia

Despite the weakness of the pound driving up costs, the latest data has found that the popularity of the USA is stronger than ever with over a million more people looking to travel across the pond in 2018 than 2017.

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