The Fragrance Shop Unveils Experiential Flagship Store on Oxford Street


The Fragrance Shop, the UK’s largest independent fragrance retailer, is thrilled to announce the grand opening of its brand new experiential flagship store on Oxford Street, London. This 2,300 sq ft store, the first of its kind, promises an unparalleled fragrance shopping experience like no other.
Located on the vibrant Oxford Street, The Fragrance Shop’s flagship store sets a new standard in fragrance retail. With interactive stations and innovative features, customers are invited to embark on a sensory journey that transcends traditional shopping.

One of the standout features of the store is its wider assortment of fragrances, offering an extensive selection that caters to every individual’s taste. The Fragrance Shop takes pride in providing exceptional consultation and bolder navigation throughout the store, ensuring that customers find their perfect scent effortlessly.
As the only dedicated fragrance retailer on the new side of Oxford Street, The Fragrance Shop aims to redefine the fragrance shopping experience. The store boasts Lift and Learn wall bays and tables, allowing customers to browse best-selling fragrances, access exclusive content, read community reviews,
and discover more about their loyalty program, MYTFS.

Upon entering the store, customers are greeted by a breathtaking 360-degree floor-to-ceiling screen, providing a unique brand experience.

In an exciting collaboration, The Fragrance Shop has partnered with EveryHuman to introduce the UK’s first-ever AI fragrance creation machine. This pioneering “Algorithmic Perfumery” experience will be available exclusively at The Fragrance Shop’s flagship store, allowing
customers to explore a new dimension of fragrance personalisation. Visit The Fragrance Shop’s new flagship store on Oxford Street and immerse yourself in a world of scents, innovation, and personalised fragrance creation.