The Shop at Bluebird Covent Garden: – Introducing Londoners back to a tourist destination


The Shop at Bluebird, London’s foremost concept store launched 12 years ago on the King’s Road, has moved to the new flagship location in the heart of Covent Garden.

Set over three floors, the Carriage Hall on Floral Street is the brand’s new home, housing a carefully selected mix of designers and artists over 15,000 sq ft of a historic coach house.

Brands include Chloe, Alexander McQueen, Peter Pilotto, Victoria Beckham, Racil, Galvan, Temperley London and Ports 1961, alongside contemporary labels like Isa
Arfen, Rixo London, Ganni and Forte Forte.

The 19th century Grade II-listed building is characterised by a large, hidden courtyard with three galleried floors built around it. Light floods in through the glass ceiling, while the eclectic and whimsical décor and props create a ‘Playground of Wonders’ theme.

A restaurant and roof terrace will open on the top floor in the summer. Blink Brow Bar, Italian lifestyle brand Fornasetti and the Avery Perfume Gallery will all have dedicated spaces in the store.

A wall of artworks will feature on the first floor, curated exclusively by William Ling from the Fashion Illustration Gallery.

“For the past twelve years, The Shop at Bluebird has been London’s best keep secret. A place to shop for luxury fashion, contemporary art and industry favourite beauty brands in a setting unlike anywhere else in our city,” explains

Claire Miles, Buying Director of The Shop at Bluebird.
“Our success story until now is the foundation of our new home in central London, where we have created a whole new chapter for the brand and taking experiential retailing to another level.”