The UK Government will provide £100,000 to this year’s Edinburgh Festival Fringe to help it deliver a step change in how it showcases emerging artistic talent to the world, Culture Secretary Jeremy Wright announced today.
The grant comes on the eve of this year’s festival that will run until 27 August.
The funding will be used to:
1 Invest in technology and digital resources for artists, including a streamlined accreditation and ticket request system; develop the edfringe.com website, and help create an Arts Industry app to provide centralised scheduling and ticketing information for artists and visitors.
2 Market and promote acts performing at the Fringe across the UK, particularly in areas currently underrepresented at the festival and create more networking opportunities for UK acts.
3 Help artists extend the lifespan of Fringe productions by recruiting arts industry brokers to help take shows across the UK and overseas.
4 Support the opening of the ‘Fringe Home’ – a year-round space for arts businesses and events in Edinburgh.
The plans firmly meet the UK Government’s commitment to promote Britain on the global stage, and boost the digital capability of cultural organisations across the country.