Bank Holiday train travel just got a major, mozzarella-loaded upgrade. Today, Trainline has announced the UK’s first-ever Train Thru delivery service, offering passengers the chance to have a free fresh, hot Domino’s pizza delivered directly to their seats this August Bank Holiday weekend.
The first-of-its-kind offering comes as new research reveals 57% of train travellers are hungry for more food options while travelling, with almost two-thirds (63%) saying they would like to have a hot, fresh takeaway delivered directly to their seat during their journey – with pizza topping the list of train takeaway wishes.
It’s perhaps no surprise, then, that passengers are already taking matters into their own hands. Surprisingly over a third (35%) admitted they have attempted to cheekily order a takeaway to their seat – but only one in five (20%) managed a successful collection.
For many, it’s not long before hunger pangs strike on their journeys. Over half (53%) of travellers say they underestimate their hunger on long trips – realising too late that they needed more sustenance – leaving over a third (36%) feeling “hangry” and irritable.
Now, Trainline is stepping in this Bank Holiday to ensure travellers don’t go hungry on the tracks. The exclusive service will launch on Lumo’s newest route, connecting passengers travelling on selected direct Lumo train services between London Euston and Stirling in both directions across the Bank Holiday weekend (Saturday 29th – Monday 31st August).
The initiative targets the exact window when travel “hanger” hits hardest, with 40% of passengers experiencing hunger within the first hour of boarding, and reaching its peak between 2 and 3 hours into a long journey.
To combat this mid-trip slump, Trainline ambassadors will be delivering fresh, piping-hot Domino’s pizzas to passengers in their seats when the trains make their scheduled stops at Preston station, roughly mid-journey between Stirling and London. Passengers can order a pizza in advance of their trip, as long as they are on the train when it travels through Preston.
Natalie Marques, Head of Creative Innovation at Trainline said: “At Trainline, we want every journey to feel on the passenger’s terms, including looking forward to what they’re going to eat onboard. Food shapes how people enjoy travel, so we’re making this busy bank holiday and festival weekend even better by ensuring passengers can satisfy their pizza cravings en route. When travelling with friends and family, no transport makes sharing a pizza easier than a train.”
Ryan Kenton, PR Manager & Special Deliveries Expert at Domino’s added: “Over the years we’ve heard the stories of train travellers trying to time a cheeky pizza delivery with a station platform visit. Domino’s is known for super speedy delivery, so we’re delighted to partner with Trainline to make those Train Thru dreams come true. Now, passengers can get a piping hot pizza pick-me-up delivered right to their seats, just as those mid-journey hunger pangs start to bite.”
Bookings for the Trainline Train Thru are open from today on a first-come, first-served basis. Train travellers can choose between Domino’s Original Cheese and Tomato, Peperoni Passion, Vegi Supreme and Plant-Based Margheri-tastic, with booking open until midnight the day before each journey.
For more information, to view which trains this service is available on, or book your order, visit thetrainlinetrainthru.co.uk
Pizzas will be delivered when the train stops at Preston. Customers do not need to travel the full route, but must pass through Preston on their journey to receive their pizza.
