Veolia, Westminster Council’s recycling and waste collections partner, will mark its first High-Viz Heroes Day on 26 June 2026 to recognise and thank the essential workers who keep communities running smoothly. From collection crews and street cleansers to sorting teams at recycling sites, these dedicated workers maintain clean streets, identify recyclable materials, and help residents and businesses dispose of waste correctly.
Whilst most people are respectful and appreciative, Veolia’s teams face daily challenges from a small minority, including verbal abuse and aggressive behaviour that impacts their wellbeing. Across the UK, in 2025 alone, 490 cases of abuse were reported across the UK, 38 of which were physical attacks. These figures only represent reported incidents, meaning the true scale of the issue is sadly far greater.
Whilst incidents of abuse can feel ever-present, the majority of the public are appreciative of the essential work these teams do every day. Through High-Viz Heroes Day, Veolia will amplify the genuine positive voices of the quieter majority. Ahead of 26 June, members of the public are being invited to show their appreciation by sharing compliments, stories, and drawings with @VeoliaUK on X, Facebook, and Instagram.
Compliments will be featured by @VeoliaUK on X, Facebook, and Instagram, as well as online at veolia.co.uk/streetkind and shared across social media.
The celebration day builds on Veolia’s existing StreetKind and SiteKind campaigns, first launched in 2021, which raise awareness of abuse and thank the residents who treat frontline workers with respect. The campaigns encourage simple actions which make a difference: a smile, a wave, or a kind word. Drivers are also asked to show respect on the roads by demonstrating patience, and avoiding aggressive behaviours such as honking or dangerous driving near working crews.
Beyond the external campaign, Veolia employees receive ongoing support through internal training programmes, helping to protect the mental and physical wellbeing of essential workers and prevent the escalation of abusive incidents.
