What the future high street will look like according to Londoners

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New research by KIS Finance has revealed that consumers are worried the high street is going to be lost completely due to the current store closures in the news. From surveying 1,000 consumers in the UK, Brits Christmas shopping habits have also been uncovered, including:

  • Only 14% of Brits do their Christmas shopping in-store
  • 64% of Brits prefer online shopping during the Christmas period as it is available at all times
  • If local high streets had free parking and easy accessibility, consumers would be  more likely to shop in-store
  • 61% of Brits are worried the high street will disappear due to recent store closures in the news
  • Only 1 in 10 get Christmas gifts during Black Friday and a mere 5% shop during Cyber Monday

It is clear that our high street is changing, but from asking consumers about their Christmas shopping habits, KIS Finance have discovered the top reasons why people tend to stay away from going to the high street:

  • Too many people in-store around Christmas time (50%)
  • Less choice in-store than is available online (37%)
  • The shops are too far from my home (20%)
  • The shops shut at the time I finish work (14%)
  • It’s too confusing to find what I need in store (13%)

64% of Brits prefer online shopping during the Christmas period because it is available at all times and over half think it is easier to find gifts online as well as fast delivery being a bonus for many (40%).

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