There are millions of people around the world who love a wager on sporting events. The UK is one of the leading markets for the gambling industry, we have a wide range of betting options ahead of those who wish to place a bet.
However, what we have seen in recent years is a move away from traditional betting methods and sport, with further options being added to create a betting industry that is more diverse than ever before.
If you want to bet, but don’t like sport, you can do so now with a wide variety of other things available to bet on. After securing wagers from sports fans, it seems the betting industry is now looking elsewhere to get people interested.
We have more betting opportunities than ever before and that includes the diverse options that we see now.
If you don’t like sports, there are many more ways in which you can bet across the entertainment industry. For example, over the past decade we have seen a great rise in the number of political betting markets. This has been helped by seeing some big political events take place, and we now have a great political betting platform for people to use.
The TV industry is another that has been targeted by the betting industry. From betting on a variety of different TV and film awards that we can bet on, there is even the option to bet on the outcome of TV shows that have a winner, such as Love Island, Dancing on Ice and I’m a Celebrity.
These shows are incredibly popular pulling in millions of viewers, many of which will not be classed as traditional gamblers. It is these people that are being targeted by the creation of these betting opportunities.
Not only have betting companies created many new ways in which to bet, but they have also made them as easy as possible for people to access. Creations such as mobile betting apps have given players the chance to bet on the go, from the comfort of their own home or even from the office.
Betting has never been more convenient than it is now or easier to access for anyone looking to bet, either for the first time or on a regular basis. Every type of gambling has moved to provide this for players, with casinos and lotteries all moving online so players can play from their sofa.
With their alternative ways to bet going up against these other gambling types, bookmakers have no choice but to be accessible and we are seeing that with how we are now able to place our bets.
It is not enough for bookmakers to simply offer the markets, they have to make them easily accessible to the people who may be interested in betting.
Having simple odds to understand is key here. Sports odds reflect the probability of an outcome and for non-gamblers, these can be a little difficult to understand. However, if these are laid out as simple as possible, it will help encourage people to bet.
These people have not grown up using odds, they have little or no experience of them.
Elsewhere, keeping the betting markets on offer simple is key too. People betting on TV events or political outcomes don’t want to look for complex ways to bet. They want simple markets on people to win who they like, keeping these that way is only going to help attract more people to the world of betting.