Are you planning on launching a website for your eCommerce business? Your website design plays a critical role in your brand identity, the impression you make with your visitors, and your conversion rate.
Despite the critical importance of web design to the success of any online business, many businesses and startups actually decide to try and build their website themselves. Sure, it could save you hundreds or thousands on design fees, but is it the best strategy for your new online venture?
Let’s cover why you should partner with a real London web design company for your website build.
Are You A Website Design Professional?
As mentioned, many website owners decide to take on the task of building their websites themselves. There are plenty of free web-builders, like WIX or WordPress, that make it easy to design your website without the need to understand or write any code.
So, should you adopt this strategy for your website?
No, and we’ll explain why.
Building a website requires more than just a user-friendly build. The reality is that you have no experience in building sites, so why do it yourself if you don’t know how?
If your car broke down and you have no knowledge of motors and no tools to fix the car, would you attempt to do it yourself? Of course not; you’ll send it to a qualified mechanic at a workshop for the repair.
Relying on a professional service makes sense. You get professionals working on your site and guaranteed results. Why go to the frustration and hassle of doing it yourself, only to experience lacklustre results with your site performance and marketing plan?
The money you spend on your website build is worth every penny, and you’ll recover your investment faster than if you try to do it yourself.
The Problem With Hiring Freelancers
Many business owners decide to hire freelancers to build their websites. While these individuals might have the skill set required to develop your site, they don’t have any incentive to produce good work. Many freelancers are junior designers with limited experience.
Sure, you might save money with a freelancer, but you could end up with a site that lacks the performance you need to attract traffic to your landing pages.
Worse yet, many freelancers reside in third-world countries, which introduce communication barriers, and they lack the experience and skills of those web designers operating in developed economies. As a result, your freelancer could end up producing a shoddy site.
Since they delivered on their work, you have to make the payment, but it’s a waste of money, and you’ll need to hire a professional service to correct the mistakes, resulting in even more costs added to the project.
Hire a dedicated design team to build your site instead of throwing your budget away on a freelancing service or PeoplePerHour designers. You get a team that communicates with you in your language, and you can reach out to the team for any changes and alterations you need with the site.
There’s no chance of you receiving a dysfunctional website. With the right design service, you get a partner that maintains and optimizes your site throughout its lifespan.
Work With A Professional Web Design Team
By now, you should realize the importance of working with a competent, qualified, and experienced design team. When you hire a firm to build your site, you get an entire team working on your project. A website is critical to your business; get it right the first time by hiring a dedicated website design company.
There are several benefits to working with a professional service:
Proven Track Record
Your design partner will have a solid track record of success with its website design. Choose a company with verified testimonials and a solid reputation in the market.
A professional design team knows what works in your chosen niche. The team creates a custom design template that suits your website’s functionality and aesthetics. The result is a professional website that your target market trusts.
When you partner with a web design company, they’ll maintain your website after launch. Optimizing your site for speed, loading times, and search requires regular maintenance. With a professional design team at your disposal, you’ll never have to worry about your site breaking, causing downtime for your business.
Leverage Other People’s Skill Sets
The key reason for hiring a design team to take care of your web build is simple; it frees up your time to work on other important business tasks. As the owner, you have many responsibilities, and you wear several hats.
By using a professional design team to complete your web design, you leverage the skills of these individuals. As a result, you get a functional site without spending any time on the development yourself.
Every successful business owner learns to let go of tasks within the organization that they can delegate to others. By leveraging the expertise of a professional design team, you get outstanding results, giving your business the best chance of success.