Have you been a fountain of feel good or a Negative Nancy this year? Well, now you can discover where you stand on 2018’s ‘Naughty’ or ‘Nice’ list, as Zopa the FeelGood MoneyTM company launches its Naughty or Nice ATM.
Zopa’s eye-catching mock cash-point will be installed at Bankside outside the Tate Modern as a physical ATM for one day on Tuesday 11th December from 9am. The machine has a device installed in it that looks at people’s tweets across the whole year and places them on either the ‘Naughty’ or the ‘Nice’ list depending on how good they’ve have been.
Using a clever algorithm, the ATM tracks sentiment and the language Twitter users have used throughout the year to determine a Naughty or Nice score. Those who have behaved themselves on the social media channel are rewarded with gold chocolate coins, and potentially some feel good prizes based on how nice they have been. Those who have been naughty are given coal (chocolate of course).
Anyone can check to see where they are on the list, by visiting https://blog.zopa.com/2018/12/09/have-you-been-naughty-or-nice-this-year/ and typing in their Twitter handle.
The unique ATM has also been used to analyse the tweets of top celebrities and compile a ‘Naughty’ list that includes JK Rowling (77.78%), Piers Morgan (74.03%), Chrissy Teigan (70.07%), Cardi B (69.93%) and Jack Whitehall (68.72%).
Those on the ‘Nice’ list include Millie Mackintosh and Andy Murray with a perfect 100% ‘Nice’ score, followed by Harry Redknapp (92%), Liam Payne (84.42%) and Florence Welch (81.16%).
Zopa created the activity to celebrate receiving its banking licence. Zopa has been an award-winning peer-to-peer lender for 13 years, and will now bring its expertise to a wider suite of financial products with the aim of helping people feel good about their money by providing simple, fair products that are easy to manage.
Top 10 ‘Naughty’ List
| JK Rowling = 77.78% Naughty |
| Piers Morgan = 74.03% Naughty |
| Chrissy Teigan = 70.07% Naughty |
| Cardi B = 69.93% Naughty |
| Jack Whitehall = 68.72% Naughty |
| Donald Trump = 67.34% Naughty |
| Jacob Rees Mogg = 62.63% Naughty |
| Gary Lineker = 60.31% Naughty |
| Alexandra Felstead = 59.75% Naughty |
| Boris Johnson = 53.01% Naughty |
| Susannah Reid = 51.31% Naughty |
Top 10 ‘Nice’ List
| Millie Mackintosh = 100% Nice |
| Andy Murray = 100% Nice |
| Harry Redknapp = 92% Nice |
| Liam Payne = 84.24% Nice |
| Florence Welch = 81.16% Nice |
| Holly Willoughby = 80.34% Nice |
| Zayn Malik = 78.38% Nice |
| David Walliams = 78.12% Nice |
| Sarah Millican = 77.08% Nice |
| Jessie J = 76.79% Nice |
| Michael Gove = 76.77% Nice |
