Wray & Nephew Overproof Rum, the iconic Jamaican spirit, is bringing Jamaican energy to the UK’s summer of sport with a limited-edition wearable scarf and a headline event at Pop Brixton, in celebration of the global impact of Jamaican culture.
This activity within the UK comes as part of the global campaign, Jamaica Wins the World, which taps into a powerful collective of Jamaican artists known for taking culture from the island to a global stage. Leading the rollout is Grammy-Nominated singer/songwriter, Shenseea (as pictured).
Limited-edition scarf:
Created in collaboration with Jamaican born and based artist, Nurse Signs, the scarf is inspired by the Jamaican flag, translating its symbolism into a wearable statement of pride. Sitting at the intersection of wearable fashion and culture, the bespoke scarf can be worn around the neck or as a bandana, offering fans a way to show their pride and pay homage to the real story of the Jamaican diaspora’s global footprint.
There will be a limited run of just 1,500 scarves available with every purchase of 70cl Wray & Nephew Overproof Rum via selected convenience stores, including*:
Abbey Local Food & Wine, London, SE1 3NP
Londis, Brixton Hill, London, SW2 5ED
Rakhs News 157–159 Peckham Hill Street, London, SE15 5JZ
A testament to Jamaican Pride, something to wave and wear, this collectible scarf is designed to resonate with sports fans as they Wrays a glass with Wray & Nephew.
Pop Brixton:
Wray & Nephew UK will bring Jamaican vibes to the popular event space, Pop Brixton from 17 June to 30 September. Fans getting involved in the summer of sports will be able to enjoy Wray’s Rum Punch, among other Wray & Nephew cocktails, watch live sports, and hear from a series of hosts and DJs. There’ll also be opportunities to get your hands on exclusive merch and tickets via @wrayandnephewuk.
As part of the program, Wray & Nephew will host a hero event at Pop Brixton celebrating Jamaican culture, set to take place on Tuesday, 23rd of June from 6pm – 9pm. Check out the Pop Brixton website for updates – www.popbrixton.org/whatson
