Yoyo boss Michael Rolph says troubled High Street retailers undone by lack of loyalty scheme

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Troubled High Street retailers are being undone by lack of loyalty scheme the boss of app with 1 million users has said!

Yoyo boss Michael Rolph has hit out at cash-strapped high street retailers for failing to deliver customer expectations.

Rolph, whose mobile payment app has 1 million users, claims that just 15 per cent of retailers offer a loyalty programme – despite the fact more than 90 per cent of the UK population use them!

He believes addressing this mammoth gap would give the hard-hit retailers a financial shot in the arm.

Yoyo, which began as a pilot at Imperial College in 2013, has developed into one of Europe’s fasting growing mobile payment and loyalty schemes, generating customer engagement and satisfaction.

This booming app has secured a number of partnerships with banks, caterers and retailers – including Caffe Nero.

The move to a loyalty app has an eco-side as it cuts the need for the millions of plastic loyalty cards produced and issued each year.

Michael Rolph started his career at Barclaycard and has advised start-ups Azimo and The Currency Cloud as well as established names like Skrill and high street banks on innovation. He is also an advisor to Firestartr.

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