Yoyo boss Michael Rolph says troubled High Street retailers undone by lack of loyalty scheme


Troubled High Street retailers are being undone by lack of loyalty scheme the boss of app with 1 million users has said!

Yoyo boss Michael Rolph has hit out at cash-strapped high street retailers for failing to deliver customer expectations.

Rolph, whose mobile payment app has 1 million users, claims that just 15 per cent of retailers offer a loyalty programme – despite the fact more than 90 per cent of the UK population use them!

He believes addressing this mammoth gap would give the hard-hit retailers a financial shot in the arm.

Yoyo, which began as a pilot at Imperial College in 2013, has developed into one of Europe’s fasting growing mobile payment and loyalty schemes, generating customer engagement and satisfaction.

This booming app has secured a number of partnerships with banks, caterers and retailers – including Caffe Nero.

The move to a loyalty app has an eco-side as it cuts the need for the millions of plastic loyalty cards produced and issued each year.

Michael Rolph started his career at Barclaycard and has advised start-ups Azimo and The Currency Cloud as well as established names like Skrill and high street banks on innovation. He is also an advisor to Firestartr.