easyCoffee, the coffee chain launched by CEO and entertainment entrepreneur Nathan Lowry and easyJet tycoon Sir Stelios Haji-Ioannou, has forged an alliance with London based Yoyo, Europe’s fastest growing mobile payments and loyalty marketing platform, to provide a new app-based payments and loyalty solution for its customers, as both companies rapidly expand across the UK.
Through Yoyo’s unique commerce API, easyCoffee will also capture fully anonymised customer basket data at the point-of-sale, enabling the new coffee chain to analyse and segment purchasing behaviour to deliver the most personalised rewards, offers and in-store experiences.
In 2016 easyCoffee opened its first shops in central London and has since expanded to Edinburgh, Hastings, Orpington and Dartford.
The coffee chain now plans to open 200 new shops by 2021, with its new Yoyo-powered app playing a major part of easyCoffee’s ambitious growth strategy. On day one of the app launch, 20 new easyCoffee shops will already have opened.