86% of Brits fail to keep fitness-focused resolutions


When it comes to New Year’s resolutions, half (50%) of those who make them give up within just one month or less – with only 8% sticking to them all year – according to new research from protein-based snack purveyor, Fridge Raiders. This year, 60% of us have forgone the ‘new year, new me’ promises completely, due to lack of success.

The majority (71%) of UK adults have previously made fitness-focused resolutions; unfortunately, 86% of these confess to breaking them before the year is out. We fail, not because we don’t want to get fit, but because a third of us (32%) lose motivation and a fifth (21%) are just too busy.

Of the quarter (23%) of UK adults that have a gym membership, just 12% go regularly; this rises to 18% in those aged 18-34. So, what really stops us going to the gym?

The top five reasons people avoid going to the gym:

They find the gym experience intimidating (22%)

They don’t like attending the gym as they find it boring (22%)

They feel like people are watching everything they do (18%)

The gym is too crowded, and they hate queueing to use the equipment (16%)

They’re not really interested in keeping fit (16%)

#PowerPlay – with Jake Quickenden and Em Furey

From the 5th – 8th February, the tasty protein snack brand will be hosting Power Play. With classes curated and hosted by renowned PT and fitness influencer, Emily Furey, Power Play offers a range of unique exercise classes that will have you working up a sweat, boost your heart rate and get your metabolism going – without a treadmill or spin bike in sight.

At Power Play, all 45-minute classes are absolutely free (just sign up via Eventbrite here: https://www.eventbrite.co.uk/e/fridge-raiders-powerplay-tickets-54965342820).