London’s growing community of runners, cyclists and wellness enthusiasts are getting a new way to celebrate movement this summer, as Outd00r Brewing opens the capital’s first of its kind ‘Run Pub’ in the heart of London Fields.
For one day only, the functional isotonic 0.0 lager backed by HEINEKEN UK will transform a corner of the popular East London park into an outdoor pub designed for the moments after exercise. Whether you’ve smashed a 5k, finished a cycling session or simply enjoyed a stroll through the sunshine, the Outd00r Brewing Run Pub will be the place to refuel, relax and socialise.
As post-workout socialising continues to boom, with data from social fitness app, Strava, stating 58% of people say they made new friends through fitness groups, Outd00r Brewing is creating a dedicated space where movement and community come together. Bringing the atmosphere of a pub into the park, the Run Pub offers a fresh take on Friday afternoon drinks, swapping alcohol for functional refreshment without losing the social experience.
Complete with pub-style signage, outdoor seating and a dedicated serving bar, the pop-up will recreate the environment of a local pub. Visitors will be welcomed through a giant running archway marking the finish line to their workout, before stepping into a social space designed for post-exercise refreshment. Blending the feel of a British pub with the energy of London’s active community, the pop-up offers a new take on the post-run pint.
Londoners (aged 18+) will be able to enjoy a complimentary can of Outd00r Brewing’s alcohol-free beer with added vitamins and electrolytes, crafted specifically for post-exercise refreshment. Guests can choose between Outd00r Hydration Original Lager, offering light fruity notes and a soft hoppy bitterness, or Outd00r Hydration Lemon, a bright and refreshing citrus-forward alternative.
Outd00r Brewing is also offering the chance for one lucky winner to experience Outd00r Brewing in the warmer months, with a summer’s supply of the drink. To enter: simply complete a 5k run or walk over the weekend of Saturday 27 – Sunday 28 June and post the finish on Instagram Stories, tagging @outdoorbrewing_uk. One winner will then be selected at random from all eligible entries.
Katie Park, Head of Beyond Beer at HEINEKEN UK, said: “London Fields has become a hub for the city’s active community, from run clubs and bootcamps to people simply making the most of the outdoors. We created the Run Pub to celebrate those moments after movement when people want to connect, unwind and enjoy something refreshing together. Outd00r Brewing is crafted for after, and we can’t wait to bring that experience to London Fields this summer.”
The Outd00r Brewing ‘Run Pub’ will open from 1.00pm, with free beers available throughout the afternoon on a first-come, first-served basis while stocks last. So whether you’re a dedicated runner, hot-girl walker or simply looking for a sunny spot to spend a Friday afternoon, The Outd00r Brewing Run Pub offers the perfect excuse to crack open a cold can and raise a toast to movement.
Outd00r Brewing Hydration Original Lager and Hydration Lemon (330ml) are available now from Ocado and Waitrose, RRP £2.00 per can. For more information about Outd00r Brewing, visit the website.
