How The Gambling Industry in Europe Has Evolved?


There are many countries in Europe and all the countries have developed their own ways to operate safe and secure online casinos. With gamblers being the focus of the authorities, gambling in Europe seems to be more regulated than ever. Many of the gambling operators seem to set up homes in the gambling haven Malta, where the Malta Gambling Commission is not expected to be as strict as other authorities in other jurisdictions.

  • Europe is like a single unit but you cannot generalize things when it comes to gambling regulations.
  • The gambling landscape in Europe is more heterogeneous.
  • There are around 25 countries that require gambling accounts to play games, 22 countries allow users to obtain KYC – the verification to open gambling accounts, and there are 17 other countries that require temporary accounts to play or gamble online. Indeed, there are no specific rules that apply to Europe as a whole.

In some countries, online gambling is in its infancy. This is the case in New Zealand and the Netherlands for example. In general, the law remains quite strict in the first months and years after the regulation of the market. Visit the Dutch Kelbet site to learn everything about online betting and casinos in the Netherlands. If you wish to take advantage of their listed bonus offers, remember you must be a Dutch resident.

Goodbye free spins

One of the most notable changes that has been brought in the industry recently is the changes regarding restrictions on free spins, free bets and offers to players. Many brands have put restrictions on how many free spins you can use per day when using the same channel. Players are given different or advanced methods to play games, and so the regulators are pursuing their hard work in the industry. Majority of iGaming regulators are looking over this “free spin” aspect giving a serious thought to sustainability programs.

A considerable shift from promotional offers to customer experience (CX)

Competition is getting fierce, and harder in the sense that regulators are trying to grasp the attention of gamblers or ordinary people with their loyalty programs. The rules of the games are about to change. The winners are those who are realizing that customer experience is far more important to lure choice gamblers and stay competitive in the industry at the same time. It is one of the best ideas that the industry has adopted, and if you are not doing this, then you have already lost the battle!