Regulars and staff at Greene King pubs across Greater London have raised a whopping £351,397 for Macmillan Cancer Support in just seven years, helping people living with cancer and their families receive essential physical, emotional and financial support.
The cash is part of an amazing £7million the pub company and brewer has raised since choosing Macmillan as its charity partner in January 2012. It has helped fund thousands of hours of Macmillan professional care, supporting people living with cancer across the UK.
Greene King originally only set out to raise £1million for Macmillan in three years but quickly smashed that target, raising £2million in the last year alone.
Greene King team members have collected funds in a variety of ways including gruelling physical challenges such as The Ultimate Brewery Bike Tour and Kilimanjaro treks to community-based events like family fun days and music festivals, and through ‘Macmillan May’ – Greene King’s intensive month of fundraising which generated £711,499 in 2019.
Bespoke challenges include London to Paris and London to Amsterdam bike rides and a Kilimanjaro trek. Customers at Greene King pubs and restaurants have also contributed by purchasing specially selected charity desserts, with a donation from sales going directly to Macmillan.
With more than 100 years’ experience supporting people with cancer and their loved ones, Macmillan helps up to 6.5million people every year to navigate all the things that cancer may throw their way. The money raised by Greene King helps to fund a variety of cancer-care professionals including nurses and physiotherapists.
In addition to professionals, the charity offers a wide range of physical, emotional and financial cancer support. Available to people from the moment they are diagnosed this includes a free support line, expert cancer information and an online community.