North London Waste Authority launches exclusive online clothes swaps with Love Not Landfill


North London fashionistas are getting the sustainable red-carpet treatment with exclusive access to Stop & Swap, a unique series of online clothes swap events and Instagram Live talks brought to you by North London Waste Authority (NLWA). NLWA is working with eco fashion lovers Love Not Landfill and sustainable clothes sharing and swapping app Nuw to bring north Londoners this fantastic opportunity.

Chair of NLWA Cllr Clyde Loakes, said: “We are committed to helping people find ways to live more sustainably and even though the pandemic is creating great challenges, we cannot afford to lose momentum on tackling the climate emergency. This is why we’ve developed Stop and Swap with the Love Not Landfill campaign, a unique, online opportunity for north Londoners to refresh their wardrobes for free, whilst helping the planet – and staying safe.”

From 11 November 2020, every Wednesday 6-6.30pm join Stop & Swap for Instagram Live chats and Q&As with fashion and eco living influencers, journalists and activists. Hosts include fashion journalist Lauren Bravo, author of ‘How to Break Up With Fast Fashion’, Kiss Fm presenter Harriet Rose, mental health youth worker Annie Wade Smith, environmentalist Zaqiya Cajee, mental health advocate and founder of Mind Mapper UK Meg Zeenat Wamithi and Yosola, creative re-stylist and vlogger, from The Yoso Exclusive. The series launches with TV presenter and sustainable style queen Sabrina Grant in conversation with activist and style icon Ben Pechey on 11 November.

Following this at 6.30-8.30pm, north Londoners are invited exclusively to join the NLWA x Love Not Landfill clothes swap on Nuw, swapping good quality items they have fallen out of love with, for gorgeous garments donated by fellow north Londoners. To spice things up a little, influencers and fashion journalists will also be donating pieces to each of the nine swaps – so keep an eye on @connectNLWA for additional fashion gems dropping into the mix.

“If, like me, you’re prone to those ‘wardrobe full of clothes, but not a stitch to wear’ moments, clothes swaps are the future. The truth of the matter is: most of us have wardrobes stuffed full of perfectly nice clothes, but we’ve just grown bored of them. Swapping is sustainable, accessible, free – and fun!”. Lauren Bravo

With £30 billion worth of unworn clothes in the UK’s wardrobes and research showing that extending the life of clothes by 9 months reduces their impact on the environment by 25%[1], clothes swaps have been gaining in popularity amongst young fashion lovers – in fact, 75% of 16-24’s recently polled by Mintel [2]said they have swapped or would swap clothes. Of course, the pandemic has halted in-person events, which is why NLWA and Love Not Landfill have created the online Stop & Swap.

The innovative events, which run into February 2021, are aimed at encouraging safe contact-free clothes swapping, to keep fashion out of landfill and introduce fashion lovers in north London to the joy of the clothes swap.

WHAT: Stop & Swap
REGISTER: going live today
WHEN: Wednesdays at 6pm IG Lives. Swaps will start on the Nuw App at 6:30pm
11 November Sabrina Grant talks genderless clothing with Ben Pechey
18th November Meg Zeenat Wamithi and Annie Wade Smith discuss clothes & mental health
25th November Lauren Bravo and Rosette Damilola Ale Rosette discuss sustainable fashion hacks
2nd December Harriet Rose and The Yoso Exclusive DIY tutorial/chat
9th December Meg Zeenat Wamithi and Aisling Byrne discuss swapping and the Nuw app
20th January Lauren Bravo and TBA
27th January Zaqiya Cajee talks about the Swop It Up Campaign and Zaqiya’s story
3rd February Meg Zeenat Wamithi and TBA
10th February 2021 TBA