Optical Show returns to London


The largest optical event in the UK, 100% Optical will kick off 2020 in style when it returns in January, bigger and better than ever.

Now in its seventh year, 100% Optical attracts over 9,000 UK and international visitors and more than 200 exhibitors. It takes place across three days at ExCeL London, from 25th-27th January 2020. Visitor registration goes live on Monday 2nd September.

With thousands of new products on display, 100% Optical provides the perfect opportunity to discover an exciting piece of eyewear.

New names for 2020 include Marcolin, Raen, Nine Eyewear, Bellinger and Centrostyle; key names to look out for include Specsavers, Marchon and Carl Zeiss.

The 2020 show will welcome Love Eyewear Week (20th-26th January) and the launch of Love Eyewear Awards, a celebration of eyewear designers, manufacturers and retailers, with 12 categories including New Designer 2020, Best Independent Retailer and Most Engaging Practice Window.

Love Eyewear Week aims to help optical practices increase sales, as well as raising awareness and love of the world’s most important fashion accessory.

Taking place close to the venue for 100% Optical, the awards will champion and promote eyewear amongst independent and major designers, manufacturers and retailers.

Entries for all award categories will be reviewed and shortlisted by a prestigious jury of eyewear bloggers and stylists. The shortlist will then be open to a public vote, with winners announced at the Love Eyewear Awards event on Saturday 25th January 2020, as part of Love Eyewear Week.

A key objective of 100% Optical has always been for visitors to walk out of the show more positive and knowledgeable than when they walked in. With key seminar topics in 2020 covering myopia, glaucoma, dry eye and making the most of social media, the show’s partnership with the AOP continues to deliver a world class education programme for all.

In an industry that is constantly evolving – be it consumer buying habits, new technologies and products, or the integration of NHS services into the high street – 100% Optical will offer advice in all aspects of running a practice and prepare businesses to take advantage of these changes.

New and improved for 2020, the Future Practice Hub will bring to life the future practice on the show floor, via a consulting room, diagnostic suite and dispensing area. In each area, tailored CET content will be delivered through discussion and hands-on skills workshops.