Over 1000 Toys Donated for Under Privileged Children Across London Ahead of Christmas


Throughout the month of September, Attic Self Storage, the London-based self-storage company, launched a weekly toy collection service in the capital to encourage families to donate their unwanted toys to children in need. With the final collections now complete, it can be confirmed that the company has surpassed the donation target of collecting over one thousand toys.

With 38 per cent* of children in the capital living in relative poverty, Attic wanted to encourage Londoners to dig deep and help old toys find a new home with the children who need them most. The self-storage company made it easy for the public by setting up FREE weekly collections all through the month of September as well as having designated drop-off points at four Attic branches in Harrow, Bow, Marylebone and Kings Cross.

Attic will now donate all items to children’s charity The Toy Project, based in Archway, North London, which has recently attracted donations from the likes of This Morning presenter Rochelle Humes and Celebrity TV Chef Gok Wan. Founded by Jane Garfield in 2013, the charity has played a vital role in helping local families get the support they need during the pandemic. Over the past year, The Toy Project delivered toys to hospital wards, children of NHS workers, children with families shielding at home and families living in hostels. The charity also continues to raise money and send donations further afield, including India, Africa and the Caribbean, and has already impacted the lives of so many children.

CEO of Attic Self Storage Frederic de Ryckman de Betz comments: “It is extremely heartwarming to learn that we have surpassed our target for the donations. It was inspiring to see how many Londoners got involved in the campaign which will undoubtedly have such a positive impact on hundreds of less fortunate children across the capital. London has the highest rate of child poverty in any UK region, and needless to say, the repercussions of the pandemic have made life even more difficult for struggling parents. We wanted to create an initiative to make it as easy as possible for families to donate locally and make a difference. We will also be providing The Toy Project free self-storage to store all of the donations from the campaign and more.”

Attic is committed to helping the community and has worked with a number of charities since they launched in 2008, including Free to be Kids, Protouch, Street Vet, Hackney Rugby Football Club, Artbox, The Roman Road Trust as well as Various Food Banks to name a few.