With the summer holidays fast approaching, many parents will be searching for ways to keep their children active, entertained and away from screens.
With children aged 8-14 estimated to spend between two and four hours online every day1, parents are increasingly looking for simple ways to encourage their kids to get outdoors and make the most of the school break.
Cycling is one of the most convenient and enjoyable ways to combine exercise, adventure and quality time together. Whether it’s exploring a new trail, spotting wildlife, stopping for a picnic or hunting down the perfect ice cream stop, a bike ride can quickly become much more than just a ride.
To help families spend more time outdoors this summer, children’s bike brand woom has created a Family Micro-Adventure Guide highlighting some of the best family-friendly cycling routes across South London. The featured Wandle Trail route combines easy cycling with all the elements of a great family day out, from wildlife spotting and den building to playground adventures, scenic picnic spots and well-earned ice cream treats. Designed to inspire families to get out and explore what’s on their doorstep, the guide shows how cycling can transform an ordinary day into a memorable summer adventure.
Simon Timlett, Country Manager UK of woom, said: “Summer doesn’t have to mean expensive days out or long journeys. Some of the best family memories are made close to home, and cycling is a fantastic way to explore local areas while making the most of quality time together outdoors. A route with plenty of opportunities to stop, play and discover new things helps keep children engaged and turns a bike ride into a genuine adventure.”
With schools out and screens competing for children’s attention, a family bike ride could be one of the simplest ways to get outdoors, stay active and make lasting memories this summer.
