Transport for London (TfL) have launched a new campaign to reduce the number of deaths and serious injuries on London roads by reminding motorists including motorbike riders of the dangers they pose when travelling at an inappropriate speed.
‘Risk Up’ warns drivers that inappropriate speed, driving too fast for the condition of the road, increases the risk of injury to themselves and other road users and to slow down. The campaign, which will be seen across the capital from today states simply, ‘Drivers. On built -up streets, when your foot goes down, the risks go up.’
There are also advertisements aimed at motorbike riders reminding them of the dangers they face, and pose to others, when travelling at inappropriate speeds, stating ‘Motorcyclists. If you’re in a hurry, when you throttle up the risks go up.’
In 2016, there were 804 collisions resulting in death or serious injury as a result of illegal and inappropriate speed, with 329 of these involving a motorbike.
For more information about the ‘Risk Up’ campaign go to https://tfl.gov.uk/travel-information/safety/road-safety-advice