The first-ever comprehensive study of Londoners’ fitness habits has found that 69% of Londoners exercise at least once a week, with one in five (18%) saying that they exercise every day.
Younger Londoners – those aged 18-34 – are exercising (78%) at least once a week, more than any other age bracket, but with nearly two thirds (62%) of the over-55s also doing so, it’s clear the Capital is focused on its health.
Interestingly, only 8% of fitness fanatics in London are paying more than £60 per month for a gym membership, meaning the market is worth an approximately £42.1.m per year, just in the Capital. The study also shows that further to memberships, more than a fifth (28%) are paying for fitness classes and a whopping 40% are paying for fitness related foods and supplements.
The research which has been carried out by TruBe, the leading London personal fitness trainer app shows that despite these significant figures, big smoke dwellers want more. An overwhelming majority (88%) admit they do not go to the gym as much as they would like. Lack of time, is the most common excuse among those who exercise and use the gym, with nearly a third (31%) saying that is the top reason for not doing so. This is closely followed by lack of motivation (28%), preferring to exercise outside instead of the gym (26%) and the fact that work commitments take priority over gym exercise (23%).
Daria Kantor, CEO of TruBe comments: “The survey supports our own insight into the lifestyle habits of customers, and the biggest hurdles that stops them from working out. Fitness trends come and go, but the need to want to feel and look good will always be a priority.”
“TruBe is committed in helping active Londoners have the best possible fitness experience, giving them the choice to work out where and when they want, be that at home or in the local park with a trainer who is an expert and can focus on a specific area such as popular workouts as HIIT, Yoga, boxing, ballet, and lifting.”
“We have the best public spaces in the world, so it’s easy to get some headspace and workout. With people being less interested in accumulating material goods and spending more money on experiences, Londoners spending habits are related to long term self-investment rather than short term highs of wild nights out that not only burn a hole in your pocket but affect your long-term health.”
TruBe, London’s leading personal fitness app who commissioned the study, found that of those who use fitness classes, at least a third of respondents (35%) go to fitness classes outside of a gym at least once a week, while just 6% go to them every day.